Las Vegas, October 19th, 2017. A huge parking lot in the shadow of the massive High Roller observation wheel is, over the course of one week, turned into an open-air bar, tapas lounge, club, event space for over 9000 people.
The theme: Contemporary, high-tech Alice in Wonderland
The audience: attendees at the 2017 Adobe MAX annual conference.
So.... amidst the usual wild and surreal happenings of Las Vegas, and the magical transformation of a parking lot into a world-class event (organized by Los Angeles based event planning company SO events), I was creating a sugar mural on site, in line with the theme of Alice in Wonderland. It was a dry, hot week working on site, but a beautiful evening when the event took place. It was a fun night, interacting with people, seeing their reactions when they realized it was ALL made of sugar! And of course, the most frequently heard comment was...